Tomorrow, Budweiser, an Anheuser-Busch InBev (AB InBev) global brand will “drop” prizes in select destinations in the lead up to the biggest global sporting event. As the Official Beer of the FIFA World Cup, Budweiser is giving fans the once-in-a-lifetime chance to experience the FIFA World Cup in person by dropping hundreds of red prize boxes in major cities that include signed memorabilia, a year’s supply of Budweiser, and the grand prize of a trip to the tournament.
Beginning August 13, coordinates leading to prize boxes will be revealed to fans who scanned exclusive Budweiser QR codes. These exclusive QR codes were shared on Budweiser and athlete partner social accounts earlier this week, spurring curiosity and excitement from eager fans.
QR codes appeared in locations commemorating Messi, Neymar Jr. and Sterling; with each code revealing a spot that tells the story of their journey from eager amateurs to the present-day superstars leading their teams out of the World Cup tunnel and into greatness. It’s with that same spirit Budweiser sends fans out to claim coveted FIFA World Cup prizes.
“This year’s tournament is a unifying global moment that celebrates the possibilities of what’s to come and the athletes that continue to inspire us,” said Todd Allen, Global Vice President of Marketing, Budweiser. “As the Official Beer of the FIFA World Cup, we are engaging fans and elevating how they experience the games. With tomorrow’s drop, we are just getting started with what promises to be a banner year for football fans everywhere.”