Coke Florida Leaders Appointed to Key Planning and Strategy Roles

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Today, Coca-Cola Beverages Florida, LLC (Coke Florida) announced the promotion of Scott McLaughlin to Vice President, Planning – Commercial Operations and the appointment of Sally Forsyth to the newly created role of Vice President, Strategic Integration and Analytics, effective August 1, 2022.

At Coke Florida, planning and strategy are central to business operations, including activities ranging from forecasting and analysis to routing and dispatching. Scott moves from South Florida Territory Director to Vice President, Planning – Commercial Operations where he will provide leadership and oversight for the planning of all commercial operations for Coke Florida.

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This includes leading the company’s forecasting activities, enabling the execution of segmented service models, and allocating resources to optimize commercial outcomes. Scott began his Coke Florida career in 2015 and has more than twenty-eight years of experience in the Coca-Cola system.

Previously serving as Vice President, Enterprise Planning and Analytics, Sally has been essential to the evolution of Coke Florida’s revenue growth management and enterprise planning capabilities. She began her Coke Florida career in 2015 and has over thirty years in the Coca-Cola system, developing extensive experience forecasting business needs and conducting financial analysis and strategic planning.

Transitioning into the role of Vice President, Strategic Integration and Analytics, Sally will retain responsibilities for revenue growth management and decision support. She will also focus on new challenges that improve Coke Florida’s positioning in the competitive landscape of consumer-packaged goods in Florida. Through collaboration across various functions, her work will advance the development and implementation of Coke Florida’s integrated pricing, service and beverage segmentation, and smart equipment commercialization programs.

“Both Sally and Scott have been key leaders in the growth and capability development of Coke Florida to date,” said Thomas Benford, President and Chief Operating Officer of Coke Florida. “With these moves, we will allow them to have greater focus and influence on the activities that will enable our continued growth to meet the increasing demands of Florida’s rapidly evolving marketplace.”

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